It is encouraging to see many professional athletes beginning to create social media sites to interact with their fans and websites to put up their biographies, their achievements and the projects they are working on, among other information. In the near future, it seems it will be so easy for anyone to learn more about any athlete that wins a competition by combining their names into a URL address and seeing all the information they will need to know about them and all their sponsors in one place.
Below are some of the reasons why every professional athlete should be having their own website by now.
1. It helps the athlete put up all the information about them in one single place.
Professional athletes have social media sites: Twitter, FaceBook, Instagram, etc. But, a perfect platform that with include all these in one place and any other information that the athletes would wish their fans to know about them is a personal website.
Some of my favorite athlete websites are Usain Bolt’s www.usainbolt.com and Mo Farah’s www.mofarah.com and Vivian Cheruiyot’s www.viviancheruiyot.com .
2. The athlete should benefit from their hard work and no one else should capitalize on their name and sweat.
The last time I checked, the sites that use the names of some of Kenya’s greatest athletes; for example Eliud Kipchoge and Asbel Kiprop, have completely nothing to do with the runners, and nothing even to do with running. Some domain names are parked for sale while others are online shops for some products not even related to running.
While it is hard to tell who the unknown people benefiting from the athletes’ sweat directing traffic to their sites are, the simplest thing to do for the athletes and their agents is to establish their own websites in their names. Pace Sports Management is doing a good work on this so far with their athletes.
3. It helps the press, media, fans and race organizers to find information about the athletes more easily.
Instead of looking up for information of an athlete from the search engines, the best place would be on their websites where you will get everything about them, including stories out of their performances such as the projects and charities they support and their training.